OUR WORDS MATTER

ABOUT

The words we use matter, especially in a world saturated with weight-loss narratives, stigma, and biases. This harsh reality often silences those who need support most and creates a barrier to seeking vital care.

To break down these barriers, we joined forces with Queen Latifah, creating a video series exposing the emotional wounds of stigmatizing language. Our goal? To ignite a shift in how we think and talk about obesity, fostering empathy and understanding.

AGENCY
BURSON

CLIENT
Novo Nordisk

ROLE
Art Director

GCD David Holman
ACD Sean Hodes | Hannah Quick
CW Jane Mousseau | Treston Espada
PROD Joey Daguio
ANIMATOR Cameron Mare
D Zoe Durham | Sara Passafiume |
Armando Rodriguez


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