The words we use matter, especially in a world saturated with weight-loss narratives, stigma, and biases. This harsh reality often silences those who need support most and creates a barrier to seeking vital care.
To break down these barriers, we joined forces with Queen Latifah, creating a video series exposing the emotional wounds of stigmatizing language. Our goal? To ignite a shift in how we think and talk about obesity, fostering empathy and understanding.
AGENCY BURSON
CLIENT Novo Nordisk
ROLE Art Director
GCD David Holman ACD Sean Hodes | Hannah Quick CW Jane Mousseau | Treston Espada PROD Joey Daguio ANIMATOR Cameron Mare D Zoe Durham | Sara Passafiume | Armando Rodriguez